Multi-Use | CYO PR

Affordable makeup brand CYO have officially launched their products across Boots stores and online in the UK.

With Manchester being one of their key destinations, CYO are travelling across UK to launch their brand in Boots Stores.

Their 200 products, all under £8, are aimed towards the younger generation who are enthusiastic in trying out new looks with a variety of products.

The CYO brand focuses on having hypo-functional products that allow people to show their creative side. Rather than giving rules and direction, they enable people to openly experiment with their looks and feel incredible in doing so.

Contour Stick | CYO PR

CYO explain how their products are, “A range of smart, versatile, quality makeup with multiple benefits to mix, layer, hack your way.”

The launch products are all daily essentials, as well as on trend makeup too.

Moisturising Lipstick | CYO

As for the future, “New collections will be launched regularly. Mermaids, unicorns, rainbows…. whatever’s next, we’ll have it covered,” They describe.

The best thing of all is that every product is cruelty free. “At CYO we do not conduct animal testing on our products, or on ingredients used in our products.”

Available products include:

• Two-in-one lipstick and lip liners
• Highly pigmented metallic eye shadows that can be used as festival face paint
• Illuminating mixing creams to use under, over or mix with your foundation
• Dual ended highlight and contour sticks to sculpt and define

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To see the entire range, visit: http://www.boots.com/cyo