Easyjet launches a new app feature allowing users to book their dream trip using just a photo
| 4th October 2018
The airline unveiled a brand new app feature allowing customers to instantly book flights
using just a photo without them even needing to know the destination.
In a first for the travel industry, the state-of-the-art technology allows those browsing Instagram
to simply take screengrabs of amazing,
inspiring photos they see and then share with, or upload to, the easyJet app.
_Look&Book_ then uses advanced image recognition techniques to identify the location to match the photo to
easyJet’s 1000-strong destinations on offer throughout Europe.
The new app feature not only recognises the destination, but also suggests the nearest airport
and pre-populates the booking form with those details.
The innovative image-recognition technology has never been applied in this way but
easyJet has now created the technology to give passengers
an additional way to book – an Instagram inspired trip, in just a few taps.
Daniel Young, at Easyjet, said: “Look&Book will help people to further explore Europe
with ease and open up new destinations and previously hidden holiday
locations for a range of customers. It’s fantastic how technology is enabling us
to enhance and streamline the customer search and booking experience.”
Smartphone mockup. New modern black frameless smartphone mockup with blank white screen. Isolated on white background. Based on high-quality studio shot. Smartphone frameless design concept.