PetsPyjamas Launch Their First Own Pawditch Collection

Fashion-forward Fidos will love the new Pawditch petwear collection from No 1 pet lifestyle brand PetsPyjamas – a British-made range of matching coats, collars and leads inspired by the company’s stylish Shoreditch location in East London.

Coordinating sets in this capsule collection come in a range of stylish fabrics – tartan, silver, army camo, chic black, yellow, moss green and navy blue. Coats have fabulous fleecy linings with easy-to-assemble Velcro fastenings, collars have a simple slide-in clip fastening, and leads are extendable to three different lengths, providing maximum fun for your dog in the park.

“We wanted to create a collection of ultra-stylish, simple yet practical sets that would answer all our customers’ needs at an affordable price,” says PetsPyjamas founder Karen Hanton. “As pet owners ourselves we have incorporated everything we know about ‘a dog’s life’ and wrapped it up in our range. With a lot of practical features and fabulous limited-edition fabrics and patterns, we believe we have created a trans-seasonal, fashion-led range that will look stylish on any of our canine friends, large or small.”

The collection, made in collaboration with the Sew and Support community initiative in East London, is available in small, medium and large sizes to suit all breeds. The matching sets make perfect gifts for puppies, birthday dogs and especially for Christmas. The styles are modelled by PetsPyjamas’ own dogs – Wilson, Rufus and Heidi, Piper, Maisie, Kobi, Lulu and Bonnie.

The Pawditch Collection will be available from end of September, with prices starting at £35 for a collar and lead set, and £50 for a collar, lead and coat set. The collection can be pre-ordered from August.

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