Raymond Weil Launches Punk Inspired Timepiece

Luxury Swiss watchmaker Raymond Weil unveiled plans to celebrate its eleventh year as Official Watch & Timing Partner for the Brit Awards, the UK’s most prestigious music awards ceremony. Celebrating the best of both British and international music, the award ceremony was hosted this past Wednesday.

In celebration of the BRIT Awards 2016 honouring the 40th anniversary of Punk music, Raymond Weil has developed a unique Punk inspired timepiece, limited to 70 pieces. With a nod towards the anti-establishment movement of the 1970’s, this gent’s toccata timepiece features a distinctive dial featuring a distressed Union Jack, the notorious and iconic symbol of the Punk era. The Union Jack became the recognised emblem of the subculture and fans of punk legends such as The Clash and the Sex Pistols.

The 42 mm stainless steel timepiece also features the brand’s first nato strap in red, white and blue with a unique case back embossed with the BRITs logo, this year designed by Pam Hogg. The BRIT Awards 2016 Special Edition is a reinvented timepiece from the Raymond Weil toccata collection. This celebratory timepiece was presented to nominees, presenters and performers backstage at the show. In addition, a limited number of pieces will be available to purchase through retail nationwide at £730.

Raymond Weil has also confirmed the brand will be launching a nationwide advertising campaign communicating the brand’s continued association with the BRIT Awards throughout the UK’s largest cities including; London, Manchester, Liverpool and Glasgow, which will be supported by Raymond Weil’s roster of musical ambassadors and friends including Jess Glynne, James Bay, Sigma, Labrinth and classical violinist Nicola Benedetti.

Elie Bernheim, CEO of Raymond Weil, commented: “Raymond Weil is delighted to celebrate the longstanding and successful partnership with The Brit Awards with the launch of this striking punk inspired toccata timepiece. There is a synergy and relationship that music and watchmaking have in common and music continues to be a significant part of the Raymond Weil DNA.”

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