Roberts Bakery graffitied by Brazilian street artist Mateus Balion
| 20th February 2018
Roberts Bakery have been shaking up baking since 1887 and now the fourth generation family-run business has decided to radically re-brand with a modern twist.
We’ve all heard of street art collaborations with fashion, maybe even music, but Roberts Bakery have taken it a step further. Feast your eyes on the world’s first collaboration of street art and bread.
Renowned street artist Brazilian Mateus Bailon has teamed up with Roberts Bakery as part of the re-brand and roll initiative. The idea is to revamp the delivery vehicles of Roberts Bakery.
The managing director Stuart Spencer-Calnan said: “Collaboration within a fashion context has been around since the mid-nineties but this is the first time that there’s been a street art link-up within the bakery category, let alone a fleet of delivery vehicles.
Our collaboration with Mateus will also further strengthen the Roberts’ brand and our exciting new product offering amongst millennials – brightening up urban areas and bringing a smile to their faces. It brings to life our ethos and new identity and literally allows us to take them on the road for all to see.”
Balion has previously collaborated with ‘Printemps‘ Onitsuka Tiger, the Elton John AIDS Foundation – and the now ‘extinct’ guardian of Ancoats mural. Other familiar works by the street artist include an exotic bird on Lapwing Lane which was painted in West Didsbury, Manchester, last year.
The artist’s latest canvas is the delivery fleet of the Roberts Bakery. Bailon is revamping the trucks and vans by giving them an exotic plant and bird twist – and Bailon’s work is in fitting with the new company logo which features a bird mascot.
Mr Spencer-Calnan added:
Art has no confines. Neither does our innovation.”
VIVA loves Roberts Bakery new Gin and Tonic Buns check them out here.