Smashbox Cosmetics Announces A World’s First Smashbox Studio Concept Store In London
| 16th December 2015
The first free standing Studio Store in the world for the brand, Smashbox will be offering customers the opportunity to step on set and immerse themselves in the brand.
Smashbox Cosmetics will be bringing to life the full photographic heritage and L.A. vibe that inspires the studio and brand every day from our spiritual home, California.
In its launch incarnation, this one stop shopping destination features installations from our limited edition ART.LOVE.COLOR Christmas collection with artist Yago Hortal, making it the perfect place to pick up Christmas gifts and stocking fillers for the festive season.
From February the Studio Store will open to full effect with:
- Full-service photographic studio for complimentary hire
- Sound-proof video booth for filming
- A complimentary lipgloss making station
- Coffee bar
- Hang-out zone
- Photography gallery for up-and-coming and established photographers to showcase their work
- Ongoing artist in residence programme
- Ring-Flash selfie booths to capture the perfect light on your own phone
From January 2016 the artist in residence programme kicks off with a giant mural across the store from Donald Robertson, celebrating 25 years of Smashbox Studios, who will be live in the studio store from the 18th January 2016.
With eventing at the centre of the Studio Store, Smashbox Cosmetics will have all the tips and tricks for camera ready looks in a snap, including a comprehensive menu of exclusive events and master classes.
Led by dedicated Smashbox Crew, complimentary Studio Services on offer from our opening day include:
STEP ON SET:
PERFECT CANVAS (10 minutes)
Learn our studio-based techniques for creating a totally flawless, radiant canvas!
FLAWLESS IN A FLASH (5 minutes)
Learn how to get flawless in less than 15 minutes!
BROW: DEFINE & PERFECT (5 minutes)
Get perfectly polished brows to go
CONTOUR & HIGHLIGHT (15 minutes)
Conquer the contour! Learn how to contour, highlight and give dimension to your face in just a few simple steps
EYES & LIPS: #SHAPEMATTERS (15 minutes)
#SHAPEMATTERS at Smashbox Studios. Learn how to identify your eye and lip shape to get your best day, night and defined look
As well as these bookable services, Smashbox will be hosting pop-up events and activities including guest artists on site, spotlight events, studio master classes and special appearances from our Smashbox L.A. VIPs and brand friends ongoing.
To book yourself in, please email to smashboxfitzroy@smashbox.co.uk or call 0370 192 5353
Smashbox
Unit 1A One Fitzroy
6 Mortimer Street
London, W1T 3JJ
#LOVESMASHBOX