Easyjet launches a new app feature allowing users to book their dream trip using just a photo
The airline unveiled a brand new app feature allowing customers to instantly book flights using just a photo without them even needing to know the destination. In a first for the travel industry, the state-of-the-art technology allows those browsing Instagram to simply take screengrabs of amazing, inspiring photos they see and then share with, or upload to, the easyJet app. _Look&Book_ then uses advanced image recognition techniques to identify the location to match the photo to easyJet’s 1000-strong destinations on offer throughout Europe. The new app feature not only recognises the destination, but also suggests the nearest airport and pre-populates the booking form with those details. The innovative image-recognition technology has never been applied in this way but easyJet has now created the technology to give passengers an additional way to book – an Instagram inspired trip, in just a few taps. Daniel Young, at Easyjet, said: “Look&Book will help people to further explore Europe with ease and open up new destinations and previously hidden holiday locations for a range of customers. It’s fantastic how technology is enabling us to enhance and streamline the customer search and booking experience.”
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