UK’s Best Boutique Hotel Revealed: The Howard, Edinburgh, Rated UK’s Top Boutique Hotel In Laterooms.com’s Annual Awards

Tereza Pevna | 14th March 2016

Laterooms.com Awards - Edinburgh

LateRooms.com has today announced the winners in its 2016 Simply the Guest Awards – the UK’s only hotel awards based solely on genuine guest reviews.

And glowing reviews from hotel guests on LateRooms.com over the past 12 months have seen The Howard in Edinburgh storm to the top of its category to be crowned as the UK’s best boutique hotel.

Occupying three Georgian townhouses in the heart of Edinburgh’s New Town, The Howard is an intimate, luxury hotel that is classically elegant both inside and out. It offers 18 bedrooms and suites, which are decorated with luxurious fabrics and fine oil paintings, providing a truly exclusive experience for guests.

Laterooms.com Awards - Edinburgh

Priding themselves on attention to detail and personal touches, this boutique hotel provides an intimate and opulent stay.

An exceptional feature of The Howard is its team of specially trained butlers that are on hand to take care of all guests’ needs. Every guest has a butler, who will help with every aspect of your stay – from car parking to ironing, and even running a bath to your personal preference with an aromatherapy oil of your choosing.

This exclusive treatment has impressed guests that have included the likes of The Prince of Monaco, America Ferrera and Jim Parsons.

Caroline Campbell, Sales Manager at the Howard, said: “The Howard is a real gem that offers the height of luxury and elegance, in a setting steeped with great history. Each unique room and suite is named after streets in Edinburgh, including Abercromby, Charlotte and many more.

“Our staff and team of butlers at The Howard really do go the extra mile to make sure our guests have a perfect stay during their time in Edinburgh, and because each of our rooms is different, we have guests returning because they know that their next experience will be different but just as perfect as the last!”

Laterooms.com Awards - Edinburgh

LateRooms.com spokesperson, Andrea Tarpey, said: “Guest experience is the single most important measure of how well a hotel is performing and being named as a Simply The Guest Awards winner places The Howard firmly as the nation’s best boutique hotel.

“The LateRooms.com Simply the Guest Awards are the only industry accolade to be decided solely by genuine guest reviews, so this really is an achievement that’s testament to the team’s absolute dedication to guest satisfaction over the past year.”

The annual hotel awards recognise and reward the highest standards in the hotel industry across a number of categories and are the only ones in the UK to focus solely on reviews and ratings left by guests.  Customers are only able to leave a review on LateRooms.com after they have completed their stay at the hotel, meaning that The Howard has consistently wowed the people who matter most over the past year – its guests.

Laterooms.com Awards - Edinburgh

Highlighting the influential role guest reviews play in booking a hotel, the LateRooms.com Simply The Guest Awards have been officially recognising the efforts and achievements of hotels in the UK and abroad since the awards began in 2012.

The Howard

34 Great King St

Edinburgh EH3 6QH

www.thehoward.com

You can see all of the Simply The Guest Awards winners and finalists at LateRoomsAwards.com.

BOUTIQUE HOTEL FINALISTS:

  1. The Howard, Edinburgh
  2. Channings, Edinburgh
  3. G Boutique Hotel, Southsea
  4. Number Four Boutique Hotel, Portsmouth
  5. Chandos House, London
  6. The Porch House, Stow on The Wold
  7. Marmadukes Townhouse Hotel, York
  8. Sea Spray, Brighton
  9. Hotel Gotham, Manchester
  10. Tracy Park Hotel & Country Club, Wick (near Bath)

ALL CATEGORY WINNERS:

  • Airport Hotel – The Stanwell, Heathrow
  • Best Apartments – Posh Pads, Liverpool
  • Bed & Breakfast – Crich Lane Farm, Alfreton
  • Beach Hotel – The New Anchorage, Whitby
  • Boutique Hotel – The Howard, Edinburgh
  • Budget Hotel – The Portland Hotel, Chesterfield
  • Business Hotel – Hotel Football, Manchester
  • City Centre Hotel – Brooks Guesthouse, Bristol
  • Countryside Hotel – Queens Head Kettlesing, Harrogate
  • Customer Service – The Full English Guesthouse, Whitby
  • Family Friendly Hotel – Spalite Hotel, Gloucester
  • Golf Hotel – The Vale Golf and Country Club, Pershore
  • Historic Hotel – The Mount Royale Hotel & Spa, York
  • Hostel – Mor Lodge, Newquay
  • Luxury Hotel – The Shankly Hotel, Liverpool
  • Most Improved Hotel – Travelodge, Tunbridge Wells
  • Pet Friendly Hotel – The Boars Head, Harrogate
  • Romantic Hotel – Channings, Edinburgh
  • Spa Hotel – Thurnham Hall by Diamonds Resorts, Lancaster
  • Best European Hotel – H10 Montcada Boutique Hotel, Barcelona
  • Best Asian Hotel – Melia Dubai, Dubai