Blake Lively launches Betty Booze in the UK
| 24th May 2024
We love a gossip girl and VIVA is thrilled that Blake Lively has launched her range of Betty Booze ready-to-drink cocktails in the UK.
To recap, Betty Booze, was launched in the US in June last year and is a range of three gourmet sparkling cocktails in a can, made to Blake’s own homemade recipes.
Betty Booze is Blake Lively’s second brand to launch in the UK, after the Betty Buzz range of premium adult soft drinks launched in November 2023. So, it’s just yummy the alcohol sister brand has now landed on our shores.
In celebration of the launch, Blake also announced a partnership for Betty Booze with legendary Chef Daniel Boulud in a new video which VIVA is delighted to serve you.
The playful new video, where Chef Boulud is left in a state of euphoria after one sip of Betty Booze’s Sparkling Tequila, is called The spot and was shot in the kitchen of Boulud’s eponymous New York City restaurant, Restaurant DANIEL.
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Canned laughter
Betty Booze is available from Majestic at an RRP of £3 per 355ml can and there are three to choose from (or just get them all), ideal for when we finally get some sun.
The three sparkling cocktails are made from the freshest fruits, spices, herbs, premium spirits and just the right amount of bubbles to create unmatched, unmistakably delicious drinks:
Betty Booze Sparkling Tequila with Lime Shiso: Effervescent Tequila paired with notes of lime and shiso (a Japanese herb). Crafted with only sparkling water, premium tequila, and real juice. RRP: £3 for 355ml can. Available in a pack of 4 x 355ml cans from £12.
Betty Booze Sparkling Tequila with Oak Smoked Lemonade: Sparkling Tequila, lemonade infused with warm oak, a squeeze of orange and a dash of butter extract. Yes butter, but don’t tell because that’s the secret ingredient that gives this drink such a special smoothness. Crafted with only sparkling water, premium tequila, and real juice. RRP: £3 for 355ml can. Available in a pack of 4 x 355ml cans from £12.
Betty Booze Sparkling Bourbon with Apple Ginger Sour Cherry: Sparkling Bourbon paired with the crisp flavours of apple, a kick of ginger and a dash of sour cherry. Crafted with only sparkling water, premium bourbon whiskey, and real juice. RRP: £3 for 355ml can. Available in a pack of 4 x 355ml cans.
Blake’s inspo
And no we’re not talking about Ryan Reynolds, as Blake founded Betty Booze with a simple idea – that what we drink should be held to the same standards as the food we eat.
She explains her commitment is to making beverages that are real, uncomplicated, and delicious means that she takes the time to create homemade recipes from high-quality ingredients.
All three Betty Booze expressions have no added artificial flavours, colours or sweeteners and are lower in calories than other canned cocktails. Betty Booze has already become one of the world’s most-followed ready to drink brand on Instagram.
The Collaboration
Under the partnership, Betty Booze and Betty Buzz will now be available throughout Bould’s properties including Jōji Box, Épicerie’s, and the Blue Box Café in the US. Lively will also curate an Omakase Tasting Box at Boulud’s Jōji Box, an extension of the chef’s fine dining Michelin-starred Omakase restaurant, Jōji.
Blake’s curated Omakase Tasting Box will be paired with Betty Booze’s award-winning Sparkling Tequila with Lime Shiso. The box will have select sushi pieces, handpicked by Lively and carefully paired to complement the flavours of one of her Booze cocktails.
With Lively ensuring that Betty Booze provides homemade recipes with only real, fresh ingredients, and Jōji Box delivering the finest quality fresh sushi, the curated Omakase Tasting Box lends a sense of authenticity to the collaboration.