Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed an ever-growing, loyal fan-following, delivering professional-quality makeup and artistry tools at accessible prices.
Born in 2008 amongst the artists and influencers in Los Angeles, the Tawils recognized the power of social media in the early stages of building their company and aligned with beauty makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers.
The new Morphe shop-in-shop at Selfridges INTU Trafford Centre features many exciting aspects, including curated picks of featured best-sellers, the hottest influencer collaborations, and iconic must-haves. Customers will also be able to get expert advice from Morphe’s certified Beauty Artists.
With over 10.7 million Instagram followers, the brand continues to elevate beauty fans and influencers on its social feeds. Morphe is known for their full spectrum of professional quality tools and makeup, including over 300 brushes and highly coveted palettes, featuring influencer collaborations such as the newly launched Morphe X Jaclyn Hill Volume 2, and the best-selling Morphe X James Charles Artistry Palette.
With this in mind, we put some of their most popular products to the test and have come up with our top VIVA picks.
We are loving this Palette, it’s the perfect summer 2020 must have. The bright and bold colours apply effortlessly for a vibrant pop of colour. Our personal VIVA faves from this palette are Certified, Grateful and Flawed and Awed. Use all three for a gorgeous bronzed smokey eye glow.
For a natural glow, you will absolutely adore this spray. This is now one of my go-to make-up bag essentials and I just can’t get enough of it. It smells incredible, infused with coconut water and apple and it gives such an amazing finish. I sometimes use this when I want to go make-up free and so far, I’ve had soooo many compliments on how I “glowing” I look. This spray definitely gets the VIVA seal of approval.
For a smooth application and the perfect nude shades, Morphe’s range of Cream Lipsticks are perfect. We love Hey Sugar and Wifey for a perfectly peachy nude. They have major staying power and don’t dry out your lips. Another tried and tested VIVA seal!
Our final Morphe pick is the Eyelid Primer. This primer works perfectly with the Morphe x Jaclyn Hill palette we mentioned earlier and ensures an easier application of eyeshadow. This primer keeps eyeshadow in place and helps to bring out the vibrancy and pigment of the eyeshadow palette. If you have never used an eyelid primer before, go and check this one out.
Primers are great as they keep your eyeshadow in place and prevents it from creasing.
So there you have it, our Morphe make-up picks. You can find Morphe in store in Selfridges INTU Trafford Centre now, or if you’d prefer to shop online simply click the relevant links above.