Findings reveal that face-to-face flattery is ‘dying out’ as the digital age takes over
| 29th July 2019
We are a nation of givers when it comes to compliments and an average of six are given a week, but only four are ever returned, according to a new study.
Despite fear of old fashioned one-to-one conversation disappearing, many adults feel most ‘comfortable’ when paying compliments and accepting praise face-to-face.
However, half of 18-24 year olds feel equally at ease when giving a compliment via a text message.
A further eight in 10 adults said they feel compliments are ‘important’ to the success of relationships with partners being the most common receivers, followed by friends.
The study was commissioned ahead of National Friendship Day on July 30th by sweet-maker Mentos.
The research found over half of adults say nice things to their partner most, frequently while one in four opt to praise friends.
And one in five admitted they pay their friends more compliments than their other half.
Top compliments to give or receive from friends include ‘you make me laugh’, ‘you look younger than your age’ and ‘I like your haircut’.
While popular compliments to and from partners were revealed as ‘you’re beautiful’, ‘you’re a great cook’ and ‘you’ve lost weight’.
Psychologist Dr Linda Papadopoulos, explains: “The ability to give and receive compliments is a key component of social life allowing us to connect, strengthen relationships and show appreciation.
“The research suggests we are happier to receive compliments face to face rather than online and this is because the experience of seeing non-verbal cues and hearing verbal nuances feels more authentic.
“Compliments allow us to show that we are aware and conscious of those around us and demonstrate that we value them.
“This is a ‘win win – people benefit from receiving and giving them – so if you want to feel good and make someone else’s day in the process take the time to notice what you like about them and let them know.”
A sweet-person from the brand, commented: “The results prove compliments are still very present today, even with tech taking over people still enjoy face-to-face admiration.
“It’s interesting to see we give praise more often than we receive it, but it seems people prefer it this way.
“Alongside National Friendship Day and the launch of Complimentos we are encouraging people to engage and connect with others again in a fun way – each rolls of sweets carries a different compliment.
According to the research, skills are more positively commented on than physical appearances according to one in five, and over one third of the nation more frequently compliment women than men.
However, the study found almost a third of approving remarks given aren’t genuine and more than one third feel if someone does say something nice they feel pressured to return the praise.
Being the compliment giver makes people feel ‘sincere’ and ‘caring’, while being on the receiving end of admiration makes the majority feel appreciated, happy and loved.
A further three quarters said they felt a boost in confidence after receiving a compliment.