How to work with social media influencers
| 20th November 2018
If you’re looking for new ways to market your products or business, social media influencers can help. While once few and far between, social media influencers are everywhere, benefiting from a huge loyal following and often a global reach.
The question is, how do you work with these influencers? Below, you’ll discover some top tips for how businesses can work with influencers to aid their marketing campaigns.
Know where to find them
Before you can start working with social media influencers, you need to know where to find them. Instagram tends to be the most popular channel for influencers, but there are other avenues you can try.
Think about where your target audience largely hangs out. Instagram may be the leading platform for influencers, but if your target market is mostly on Facebook or Twitter, working with an influencer on Instagram isn’t going to deliver much in the way of results.
Ensure they are relevant to your brand
Another thing to think about is whether the influencer is relevant to your brand. Just because somebody is famous on social media, it doesn’t mean they’ll help you to sell more products or promote your business. They need to be associated with the type of products you offer in order to be effective.
So, if your business specialises in flooring for example, you won’t want to choose an influencer known for their beauty tips and advice. Always make sure the influencer works within your chosen industry.
Contact them directly
Once you’ve found influencers who match your industry, you’ll be better off contacting them directly. While you could try to stroke their ego and mention them in posts while liking their content, the fastest way to work with them is to send them a message.
Be aware that if you do send a message via a channel such as Instagram, if they aren’t following you, they may not see the message. This is because it goes into a separate folder and the recipient doesn’t get a notification. So, look in their profile bio to see whether any alternative contact information is provided.
Measure your success
When you’re working with a social media influencer, you’ll want to make sure you’re measuring their success. Without monitoring results, it’s impossible to tell whether your money is well spent and whether the collaboration is worthwhile. If the collaboration goes well, you may want to invest in services such as Redcentric call management to deal with the demand.
Overall, working with social media influencers can be great for business. However, you do need to make sure you are collaborating with the right influencers. Do your research to discover the best influencers in your industry then follow the tips above to ensure they meet your requirements.