Joey Essex Parties With DJ E.M.A and The Girls That Mix at Washdent White Party Launch
| 17th July 2018
Reality favourite, Joey Essex, dazzled on the red carpet and danced the night away with the ever-sparkly DJ E.M.A and The Girls That Mix at the official launch of new selfie game changer, Washdent at the Lazy Lizard club in Manchester on Friday 13th July.
The 27-year-old TOWIE legend was joined by a host of celebrities at the Washdent launch including Jennifer Metcalfe and ex-Geordie Shore boyfriend Greg Lake, Manchester artist Davo Howarth, fashion designer Fatz Kassim and First Dates and Big Brother TV star JSKY.
Joey, renowned for his gleaming smile, has been chosen as the face of Washdent, a new all-in-one oral hygiene food supplement hitting the UK just in time for the summer clubbing and festival season.
Fronting the ‘Washdent Moment’ campaign to launch the product in Britain, aimed primarily at the selfie generation, the new concept within the oral care arena that promotes dental health in a complementary way to recommended hygiene habits such as brushing and flossing.
It can be used on the move as its pocket-friendly sachets don’t need water to work – simply tear Washdent open, swill and swallow.
Said Joey: “Washdent’s reem if you’re always on the go like me. I always stash a few sachets and it means you’re ready for action, whether it’s doing a meeting after a curry, taking selfies or moving in for some romance! You just open, swill and swallow, bish, bash bosh, job done!”
Washdent contains calcium, just two sachets of Washdent will contribute to maintaining healthy teeth. Calcium is needed for the maintenance of normal teeth. It also has Xylitol, a low calorie natural sweetener for taste, as well as eucalyptus and mint essential oils to help freshen breath.
“It’s great Washdent’s in the UK just in time for all the Summer clubbing and loving! It’s mint for festivals so you get rid of rave breath and essential for pool parties if you spot a salty potato,” added Joey.
Washdent is just 50p per sachet and comes in boxes of 20 or 100 and can be used up to three times a day.
Follow @WashdentUK on Instagram and for more information on Washdent visit www.washdent.co.uk for all the latest videos and product information.
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