Love without limits: Boohoo and Boohoo Man launch Pride collection

SAM | 4th June 2019

 

This year, the capsule has been designed to empower, support and celebrate the LGBTQ+ community by offering a wide range of trend led designs appealing to people from all walks of life – both inside and outside of the community.

The inspiration behind the collection derives from the unity of standing together and loving one another to ultimately create a kinder and more accepting world.

 

Slogan prints play a huge part in the messaging this year with some of the key words reading; ‘Validity’, ‘Unity’, ‘Proud To Be’ and most importantly ‘Love Without Limits’, expressing how love is a universal language.

 

The range features a total 100+ pieces spanning ready-to-wear and accessories, and this year boohoo have incorporated the black & brown stripes into as many pieces as possible, reflecting the inclusion of the colours within the new Pride flag. Additional design elements seen throughout the range include tie-dye, block colours, festival t-shirts and crop tops.

 

The beauty of the range is that there are pieces for those who want to make a bold statement and those who want to go for a more subtle approach.

 

 

Samir Kamani, CEO, commented: “both boohoo and boohooMAN are proud to come together again to create their third Pride collection. We believe as a brand that diversity and inclusion are to be celebrated and what better time to celebrate self-love than during Pride.”

 

The product, available in sizes XS – XXL, ranges from £5 – £45 and 10% of all profits will be divided between the LGBT Foundation and OutRight Action International. The collection will be available on both boohoo.com and boohooMAN.com in time for Pride month.