Selfridges unveils second phase of Manchester Trafford’s beauty masterplan

SAM | 11th July 2018


On Monday 23 July, Selfridges Trafford will open the second phase of its ultimate beauty destination.


The opening will welcome luxury cosmetics brand Hourglass plus brand new counters from Charlotte Tilbury, IT Cosmetics, Jo Malone, Kiehl’s, La Mer, Lancome, La Prairie, Tom Ford, Clarins, Clinque and Estee Lauder.


The brand will also host the first “Maison Christian Dior” pavilion in the North West, a unique boutique concept dedicated to the pure pleasure of perfume.


The pop up – featuring elegant white marble and polished concrete – will offer a number of services, including engraving, one-to-one consultations with the brand’s national fragrance ambassador and a miniature gift with purchase.


When completed in September the new Beauty Hall will house a total of 170 brands, 80 of which will be new and 25 of which are exclusive to Selfridges in the UK. Shoppers will also be able to enjoy a range of personal and unique services.


Store manager, Vicki Cain, explains: “The transformation of our Beauty Hall began in May with opening of phase one and arrival of Anastasia Beverly Hills.


“Our customers are already huge fans of the new space and we look forward to offering them the full experience later this year which will be a unique and unrivalled beauty offering in the North West.”


The full Beauty Hall Masterplan is due to be complete in autumn 2018.


The store’s masterplan also sees the expansion of the children’s department and relocation of Womenswear to the upper floor and hosts a range of new and exclusive contemporary and designer brands. Accessories will be moved to a new home within the store.