Solero introduces wrapper-less ice creams!

The launch of the first wrapper-less ice-cream has been announced today.

Solero Organic Peach leads the way with a new, innovative multipack box that has built-in compartments, so the individual ice creams can be inserted, without a plastic wrapper, and the box can be widely recycled in the UK.

This trial is the latest innovation of its parent company Unilever’s ‘#GetPlasticWise’ initiative which aims to rethink plastic in the UK.

The plan sees Unilever working collaboratively with partners to seek out solutions plus support and educate consumers on how they can reduce plastic consumption.

The wrapper-less ice-cream multipack for Solero’s Organic Peach range is being trialled exclusively with Ocado, with a limited number of products, to test the new packaging and gather consumer response.

Noel Clarke, Vice President of Refreshment at Unilever, said: “As we head towards summer, we’ve listened to our customers and are working hard to rethink plastic packaging for our ice cream ranges. We’re delighted to be trialling this wrapper-less Solero multipack with Ocado in the UK. If successful and the feedback from customers is positive, this innovative pack could reduce the amount of plastic we use in the future to package our ice creams.”

Helen Bird, Strategic Engagement Manager at WRAP (which manages The UK Plastics Pact), said: “We’re really impressed with the level of innovation and creativity that Unilever, a founding member of The UK Plastics Pact, has shown in developing this new pack. It will be welcomed by shoppers who we know want to be able to recycle the packaging they bring home from supermarkets. We look forward to seeing the results of the trial.”

This launch reflects its commitment to ensure that, globally, all of its plastic packaging is fully reusable, recyclable or compostable by 2025, and to using more recycled plastic content in its packaging.

You can get your very own Solero wrapper-less pack from Monday 17th June at: www.ocado.com.