The CHADO Range

kiri | 19th March 2018


Swiss range, CHADO was born from the idea that make-up should be there to enhance your natural beauty, and that alone.

There’s a clear shift in trends throughout social media as we’ve started to eschew layers of fastidiously applied makeup, with influencers enhancing features naturally and extolling the virtues of #naturalbeauty.
Makeup is to compliment, rather than overpower.

It’s not often a beauty range comes along with high-quality products designed to help channel natural beauty with the added benefit of stem cell technology.
CHADO’s quest for authenticity has led it to the most common fruit: the apple, to marry innovative formulas and positive ageing skin care. The range features multi-use specialist products and highlighters all with added stem cell science, designed to contour the natural shape of the face and the eye in soft tones to suit any skin type.
From grooming accessories and brushes, subtle highlighter palettes for the face and eyes, to the finishing touches – all in the most beautiful textures using only the most superior ingredients with stem cell science.
This new make-up and care brand, created in Geneva, perfects the complexion of the skin and gives women a range of dedicated formulas and accessories to master professional make-up at home.

Behind the brand:

Geneva has a certain spirit, a personality and character, a soft balance and harmony.
A beautiful city cradled by the serenity of Lake Leman, protected by the majestic Alps, and softened by the glorious rich landscapes that surround it. Geneva is also a cosmopolitan city, in the heart of Europe. It is here where CHADO mix the best luxury, high-end and bio-technology.

Geneva is the subtle combination of values of authenticity, traditions and innovation. These founding values define CHADO’s DNA as a brand, aimed at every woman and man who wants high-quality, innovative, elegant products to enhance their natural beauty.
It’s the first Swiss makeup care range, conceptualised in Geneva by Silica Rossel, offering women the necessary resources to achieve all-round natural beauty combining makeup and skin care in one.
The brand harnesses the power of plant by using the beauty benefits of the almost rare Uttwiler Spatlauber apple stem cells to increase the vitality and longevity of epidermal stem cells.
While the products are created as a nod to landscapes and source their inspiration in nature around them: the strength of the slate stone, the purity of the mountains, lakes, and water to the unparalleled beauty and softness of sunsets.
CHADO is a brand that loves life and nature, none of their products test on animals and do not contain parabens.




Prices start from £29 · The Ideal Mascara- Innovative mascara available in black and brown that seperates, defines and curls lases as it coats them one by one. Again, with added stem cell science. · Gel For Eyebrows And Eyelashes- A colourless mascara gel for eyebrows and eyelashes to tame fly-aways for a groomed look. Natural perfection.

Eyebrows & Eyelash Care Products: Prices start from £23.50 A selection of three products created to protect, enhance and nourish both eyelashes and eyebrows.

A Cream, an oil and a duo set to include a mask and serum to maintain them in perfect condition and infused with Stem Cell Science. · Day And Night Care Gel- Night and day care for revitalised eyebrows and lashes · Brow Oil- Nourishing oil for eyebrows- to strengthen, nourish and hydrate ·

Eyebrow And Eyelash Duo- A duo of a mask to purify and absorb all impurities, and a serum to detox and hydrate both eyebrows and eyelashes.

Eyebrows: Prices start from £23.50 A selection of 4 cosmetics designed to enhance and define and highlight the perfect eyebrow in pencil, powder and crème formats. · Crayon pour sourcils- A long lasting ultra thin, firm pencil that comes in black, brown and taupe, to define, sculpt and redraw the perfect brow. ·

Illuminating Brow Crayon- a double ended crayon to illuminate and enhance the brow line. Acting as a corrector and lightener. · Eye Powder- 4-in-1 velvety eye powder in black, brown and taupe acts as an eyeliner, an eyebrow powder, eyeshadow and khol. · Eye Pommade- 3-in1 cream that can be used to sculpt and redraw eyebrows, as eyeshadow and eyeliner. Available in black, brown and taupe.

Lips: Prices start from £24.50 Natural and intelligent lip enhancers. · Enhancing Lip Balm- A hydrating balm that reacts with your PH and temperature to enhance colour and reveal fresher fuller lips. · Lip Luminosity- A glossy creamy tender rose lip laquer. Subtle pink and slightly perfumed.

Definition-Intelligent Make Up Removers: Prices start from £31.50 · Gel Remover- A micellar gel make up remover. With a precision tip like no other to correct make up errors and erase perfectly. · Micellar Water- Make up removing micellar water. No rinsing needed. With Stem Cell Science. Complexion: Prices start from £72 · Face Sculpting Palette- A sculpting palette for the face that enables, by highlighting and shadowing, illuminates the complexion and draws attention to features. For both the eyes and the face. Available in a palette for fair to medium and medium to dark.