Why consumers continue to buy into these effective offline marketing tools

Offline marketing continues to be a highly effective tool for businesses of all sizes – but particularly for entrepreneurs who are looking to achieve the maximum possible reach without needing much investment.

Simply browsing a specialist printing firm – such as www.helloprint.co.uk – gives an indication of the sheer variety of options available to enterprising startups. Offline marketing is simple, affordable, and continues to provide clear results. Here are some ideas of what could best benefit your business.

Flyers

Flyers make a great way of reaching a large number of people in a short space of time.  Hand them out at local events, shows, and conferences. Put them up on local bulletin boards. Consider investing an afternoon placing them through letterboxes in your local area – the variety of ways you can use flyers is huge. They provide you a concise platform to appeal to your potential customers and capture their attention.

Business cards

You never know when you’re going to meet the person who can take your business to the next level. Each day you’ll be presented with networking opportunities, and you might not have enough time to make the full pitch. This is where the business card is still so useful. Make the most of a small amount of space with clear branding and contact details. This opens the door for further discussion about how your business can benefit that customer.

Brochures and booklets

In a digital age, customers love nothing more than the tangible feel of something in their hands. In a world of confusing websites, it’s also refreshing for customers to be able to simply browse a brochure at their leisure to see what you have to offer. Take a look through your services or your products and collate a selection that appeals to a broad range of customer tastes to make the best use out of brochures and booklets.

Banners

When you open your premises or you attend a local event or trade show, you want to make your presence known. A custom-printed banner will allow you to capture eyes and attention even from a distance. Combine striking colour schemes with straight-forward marketing messages and the results will speak for themselves. They’re also a sensible longterm investment, as banners can be reused over and over again.

These are just some of the highly affective offline marketing materials all entrepreneurs should be making full use of.