New Manchester murals could win you a weekend in Claridges
Emma Chadwick | 2nd June 2021
New Manchester murals could win you a weekend in Claridges! New murals by iconic Barcelona artist Ignasi Moreal are making Manchester even more colourful this week and hide a hidden game where winners could get prizes ranging from a weekend in Claridges to a ten grand charity donation in your name.
Spanish-born Ignasi is one of the world’s most sought-after fashion illustrators and graphic designers, renowned for blending classical and contemporary imagery with a unique approach which can now be seen in the city.
The beautiful murals can be found in Thomas Street, Shudehill, in the Northern Quarter.
It is all part of a campaign by Klarna, the leading global banks, payments and shopping service to set the record straight by sharing some of the amusing misconceptions about the brand and letting the public discover the truth, with a new ‘mythbuster challenge’ game hidden in the murals via a QR code.
In all there are seven murals, two in Manchester. The first in the northern quarter shows a beautiful woman in a pink gown, gliding through clouds, surrounded by fluttering sanitary towels – yes you read that correctly – to bust the myth that Klarna is a period product.
The second mural in the city features a woman posing in an egg timer with two mythical guards wearing dazzling platform boots!
The paintings, digitally designed by the artist who has collaborated with Gucci, Vogue and Netflix, in his studio in Rome are his trademark mix of classical and contemporary styles creating a 21st Century renaissance feel that makes them truly stunning.
Mancunians can visit both murals to scan the QR code within the painting. Once scanned on a smartphone camera, they will be directed to a digital gallery and are then virtually immersed into the paintings.
For each piece, a ‘mythbuster challenge’ is posed and the answers are hidden within the visuals inside the painting.
Prizes are awarded for completion of the game, ranging from a weekend stay at Claridges to a £10,000 donation to the hygiene poverty charity, Beauty Banks, in the winner’s name.
With over 14m consumers in the UK, and a staggering 13 thousand retail partners, Klarna is now one of the leading shopping services in the UK.
“In the past few years, the brand has seen a rise in the number of misconceptions,” a spokesperson told VIVA.
“We’re taking a bold and unapologetic approach to the commentators, critics, sceptics and curious with the colab, where Klarna answers some of the questions on everything from their brand, average age and even the company name.”
As well as Manchester, the colourful murals feature in London, Liverpool and Birmingham and showcase the work from the Spanish master.
Klarna T&Cs: Please spend responsibly, borrowing more than you can afford could seriously affect your financial status. Make sure you can afford to make your monthly repayments on time. 18+ T&C’s apply. Klarna Bank offers both regulated and unregulated products. Klarna’s Pay in 3 instalments is not regulated by the FCA.